Big Brother: Imisi wins N150 million BBNaija S10 grand prize.
Big Brother Naija Season 10 winner Opeyemi Ayanwale, known as Imisi, won the N150 million grand prize at the live finale on Sunday, October 5, 2025, in Lagos.
Ebuka Obi-Uchendu celebrated Africa’s biggest reality show’s 10th anniversary with his usual charisma and extravagant dress.
The event, carried live on Africa Magic Showcase (DStv 151) and Africa Magic Family (GOtv 49), commemorated BBNaija’s decade of cultural impact, audience engagement, and finThe event, carried live on Africa Magic Showcase (DStv 151) and Africa Magic Family (GOtv 49), commemorated BBNaija’s decade of cultural impact, audience engagement, and financial success. ancial success.
House timeline
Imisi, a 23-year-old fashion enthusiast and actor from Oyo State, defeated Dede, Isabella, Kola, Koyin, Kaybobo, Jason Jae, Mensan, and Sultana to win. With a record 29 entrants, this year’s show was the most competitive yet. Season 10’s inventiveness, resilience, and social connection themes garnered millions of viewers’ weekly votes on digital platforms.
Humor, creativity, and sincerity set Imisi apart throughout the season, winning over internet fans. Her charismatic gameplay and stellar wager tasks won her a strong fanbase that carried her until the finale. Her activity trended on X (previously Twitter), TikTok, and Instagram, demonstrating the show’s impact on youth culture and digital entertainment.
Dede, 23, from Delta State, finished second, praised for her calmness, great fashion individuality, and consistent performance throughout difficulties. Koyin placed third, followed by Sultana and Kola to complete the top five.
What we know
Season 10 confirmed Big Brother Naija’s leadership in brand integration and advertising reach. The 10-week show, sponsored by Guinness Nigeria as Gold, had many corporate collaborations and product placements. BBNaija’s advertising, content development, and digital interaction contribute billions of naira to Nigeria’s entertainment and media industry, according to analysts.
Big Brother Naija has become a continental media sensation, highlighting budding music, fashion, and film talents since 2006. The reality series remains one of sub-Saharan Africa’s most profitable and culturally important television franchises with an audience reach of over 40 nations.
As the confetti dropped in Lagos, Imisi’s victory reflected both his achievement and the format’s continued influence on Nigeria’s pop culture and entertainment business.
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